They accuse the governor of using his stardom and marketing prowess to distract from bad policies.

Increasingly, a company's marketing prowess may be as important as low prices or its ability to install fiber-optic lines.

Mr. Gresham also understood the need for Disney's marketing prowess.

I realize they don't have the marketing prowess of Intel, but there's some definite room for improvement.

They can be a major threat" because of their marketing prowess.

But Disney in many ways is a comforting home: most studios cannot rival its marketing prowess.

At staff meetings, Disney is held up as a role model for marketing prowess, if not for content.

One of the companies that did reply - though it took a couple of days - was Nike, a company known for its marketing prowess.

They can use their marketing prowess and brand name to blanket the market.

Mr. Hurley's view was that the marketing prowess of larger firms would force the smaller guys to sell out to the giants.