Flutie came on and created a phenomenon in Buffalo, endearing himself to the community and becoming a marketing icon with his Flutie Flakes cereal.

The Energizer Bunny is the marketing icon and mascot of Energizer batteries in North America.

Interviewed by the Magazine, his biographer says Che is "a marketing icon."

The Week in Review of the same day agrees about his mercantile iconhood: "When it comes to marketing icons, there an unmistakable difference between being dead and being alive."

Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.

Bucky Beaver (voiced by Jimmie Dodd) was the marketing icon and mascot of Ipana commercials from the 1950s.

The Marlboro Man is a marketing icon.

PROMOTIONS A Rebel's Unlikely Cause When it comes to marketing icons, there's an unmistakable difference between being dead and being alive.

Big Tex was a 52-foot (16 m) tall statue and marketing icon of the annual State Fair of Texas held at Fair Park in Dallas, Texas.

Q:He's also a marketing icon, seen on everything from T-shirts to keychains.