Maybe what men's tennis needs most of all is a strong marketing force to get it more into the American psyche.
They were also first to establish a truly significant foreign sales and marketing force to export California wines overseas.
Other steps deal with the skills, training, cost-accounting and cost-reduction goals for the marketing force.
The memo does not deal directly with the issue of recasting the marketing force into industry specialists.
But the company could eventually benefit handsomely if Minolta's marketing force can increase camera sales.
We needed a marketing force to promote us - we are in a historic state that occasionally gets a bad rap.
The shift toward an industry-based marketing force will be carried out gradually but steadily during 1994.
Browne also said that other events have strengthened the league's hand as a marketing force.
His matching hat - both, of course, made by Nike - seemed to show he was not done as a marketing force, either.
And vast dim marketing forces militate against the commercial success of slipstream.