One is to get a marketing edge on their rivals.

It can give you a marketing edge, and improve your reputation and performance with everyone you depend on for success.

Companies viewed as socially responsible have a marketing edge.

The Awards program gives winners a marketing edge in their area and helps to create great networking opportunities between local organisations.

You've got to have the only kind of product on the market to give yourself the marketing edge.

"With the keen interest in vitamins and herbal remedies, many people are probably getting patents primarily for a marketing edge," he said.

Commission schedules linking travel agents' income to airline market shares have generated a marketing edge for industry giants.

Mr. Morton, of course, understands the marketing edge he has created.

They're not the first to think of exploiting a tragedy to gain a marketing edge.