The revolution in marketing data is being led by technology.

Chances are you either pay for it, look at ads, or provide valuable marketing data.

As the argues the case, the Videocart service "is revealing very important marketing data."

Such curbs could affect American companies trying to collect global marketing data.

Army officials said the marketing data showed many young people wanted to be part of "something bigger."

The post office's ace in the hole: mountains of desirable marketing data.

Question: What kinds of new systems are you developing to manage your marketing data?

In 1999, they started their company, selling software to integrate marketing data, and now have a business with annual revenues of $5 million.

Along with collecting marketing data, credit-reporting companies continue to do background investigations on individuals for potential employers.

But many companies are indirect, offering attractive, free entertainment to build a profile for their products and, in some cases, to gather marketing data.