Yet a footnote to that career is his responsibility for one of the most famous marketing blunders of the 20th century - the introduction of the "New Coke."

It became the greatest marketing blunder since the Edsel.

Those mistakes included some marketing blunders.

The first Amiga, the Amiga 1000, was released in 1985 after delays and marketing blunders.

He, like many others, see the name NerdKards as a marketing blunder.

The company has also suffered a recent string of product flops and marketing blunders.

John Dvorak called it "one of the great flopperoos in computing history" and said "Lotus made every marketing blunder in the book."

After a series of financial missteps and marketing blunders, they say they are working feverishly to restructure debt and overhaul the cost structure.

A cover story in Fortune Magazine from May 1, 1995 referred to New Coke as the biggest marketing blunder since the launch of Ford's Edsel.

That isolation, in turn, caused marketing blunders and big losses in such consumer products as digital watches and home computers.