Publishers nevertheless hunt for the new marketing angle that might provide, if not originality, at least an edge.

When was the last time you heard of a celebrity event without a marketing angle in this town?

Beyond the marketing angle, what did Gilbert think of the act itself?

The latest marketing angle in toilet tissue is the double or triple roll.

Amongst many marketing angles, the 'Southern man' campaign has been significantly popular and long running.

The marketing angle is that you can check sleeping infants without waking them.

Sorry, this is bland - without the marketing angle no one would be listening to it.

Though the two are battling viciously, both companies declined to comment on their marketing angles.

While this marketing angle seems far-fetched to me, the string is charming, soft and 100 percent cotton.

However, the marketing angle lost much of its value when the release date was pushed back to 17 March 2006.