We're still testing electronic advertising as a way to market our brands to adult consumers.

Mr. Lafley told the nearly 500 people at the general session yesterday morning that marketers "also have to rethink the way we market our brands."

The changes, he said, would "dramatically improve our ability to market our leading brands."

The company had been marketing its brands separately, diluting the impact of the Converse name.

As the integration of Europe proceeds, major consumer companies are expected to use television to market their brands across borders.

Likewise, foreign distillers have been buying up the importers that market their brands worldwide.

NEW strategies for marketing the Group's key brands were introduced to employees at a series of meetings on 5 and 6 May.

But he went on to say that Pillsbury could be even more aggressive in marketing its brands.

Made up of several companies' brands and products, the company today is primarily focused on marketing its brands.

They, Mr. Beaver said, are more interested in marketing their brands.