Like anything else in life, the real challenge for the military leadership is to manage expectations.

But it is commonly accepted that companies themselves try to manage expectations of their earnings through spin control.

In countries like Ukraine, it is all but impossible to manage expectations.

It was also important to manage expectations, erring toward pessimism.

I also think that parents must have managed expectations.

Even before his campaign began, he was careful to manage expectations.

The purpose is to keep the project/program on course, develop a communication plan and manage expectations.

Now the campaigns are trying to manage expectations for the second quarter, to put the best spin on whatever the bottom line shows.

Fed officials have frequently used communications as a way to manage expectations without actually changing rates.

Thus, it is not surprising that equipment companies are trying mightily to manage expectations.