Vanity Fair also benefits from having both men and women readers, raising its male readership to 27 percent from 21 percent in 1992.

Comic-book reader surveys show a young (ages 13 to 29) and almost entirely male readership.

Sport is of general interest to their predominantly male readership.

I felt I was taking a huge risk as it was, presenting a largely male readership with these weirdly re-gendered people.

Science fiction in particular has traditionally been a puritanical genre oriented toward a male readership.

Well, if you put enough sexual intimacy in the books, maybe you'll hang on to your male readership, too.

Sally Forth was a comic strip created by Wally Wood for a military male readership.

That is only 400,000 less than the combined circulations of nine leading magazines with predominantly male readerships, including Sports Illustrated.

That story is amplified when the newcomers are considered alongside established magazines with large male readerships.