This methodology has been criticized as favouring major-label artists at the expense of the long-tail.
The trouble was, none of these start-ups had access to the major-label artists who might have drawn audiences to their doors - and the labels weren't going to help them out.
The project was one of the earliest albums by a former major-label artist to be marketed and sold on the internet.
They have also been working with up-and-coming songwriter and producer Matthew Kurz in their production endeavours with other major-label artists.
Her single Run Away was featured along with songs from major-Label artists in Promo-Only's Rhythm Radio series.
The program receives submissions from previous major-label artists as well as self-released and indie label talent from more than 70 countries on 6 continents.
The label had been prominent since its inception for its strong international ties with major-label artists and producers.
"But when you start having major-label artists, you're stuck with what the major label hands you."
This led to Nettwerk executive Terry McBride and a team of major-label artists managed by Nettwerk to support the Greubels with their case.
Such a statement by a major-label artist plays down ideological distinctions between the radical edge and the compromising center in favor of a down-to-earth approach that opens up activism to everyone.