The Red Dragonhood subsequently appears to have evolved into a more mainstream fashion-orientated brand, albeit one with some underlying political themes.

But with a potentially enormous payoff, more mainstream brands will try to penetrate the board-sports market.

In the late 2000s the company provided bilingual marketing materials for grocery stores to mainstream brands.

But at Pravda, he can't order those mainstream brands.

You might as well buy a mainstream brand and save some money.

Although most mainstream brands are caffeine-free, there are some brands and varieties that contain caffeine.

If you are brushing with a mainstream brand and call the number on its box, you may be "sent to a call center in India," he said.

A mainstream brand like One-A-Day Women's is $8.99 for a bottle of 100 tablets at drugstore.com, about 9 cents per day.

"This is a significant commitment from a mainstream brand to use mobile in their marketing mix."

Q. Since Folgers is more of a mainstream brand, what are you doing to address the move toward the higher end of the market?