"They were looking for a deeper, moral vision in how to frame the environmental issue and communicate it to mainstream America," he said.
"Then we realized the only way to win on this was to unite higher ed and bring in mainstream America."
If mainstream America's views were there, they were invisible.
"I'm trying to represent our views to mainstream America so they can understand we're not terrorists," he shouted.
For people who did not fully belong to mainstream America, they are, at least in death, no longer among strangers.
"Collectively, they gave a moral kick in the pants to mainstream America."
Adaptability was one reason why red sauce flowed from ethnic neighborhoods to mainstream America.
The opinions run deep and they reflect mainstream America more than we might like to admit.
Frederick's says it is now seeking to appeal to "mainstream America."
Are you surprised by "mainstream America's" current fascination with ghetto life?