The consultant kept asking Mr. Norman what would happen if Judge Yellen simply declined to pay for the joint mailing campaign.

In the field of direct marketing, the subscriber list is considered the most important part of a mailing campaign.

Encouraged, the band launched a mailing campaign to put copies of the album in the hands of radio stations coast to coast.

Forest City then conducted a mailing campaign with stores to explain the city's strong points, including arts activities and density.

And then there is an aggressive mailing campaign by the Assemblyman.

He hired a Chicago arts publicist, Danny Newman, to organize the largest direct mailing campaign ever done by an arts organization, spending the entire surplus.

However, in March 2003, the charity reported that its direct mailing campaign had produced an income that was 27 percent lower than officials had expected.

Data mining tools can identify patterns among customers and help identify the most likely customers to respond to upcoming mailing campaigns.

The direct-mail world has traditionally counted on the statistical assurance that it will obtain a 1 percent or 2 percent return from each mailing campaign.

Rumely directed an effective and intensive mailing campaign to drum up public opposition to the measure.