The ferociously competitive women's category could be in for some reductions, as well as the always cluttered home magazine category.
Women's fashion happens to be one of the most lucrative and seductive magazine categories.
And in a lot of magazine categories, a lot of that growth came rather unexpectedly and took a lot of publishers by surprise.
McCall's, which is part of the magazine category most affected by the competition of television, will formally adopt the advertising sales techniques used by broadcasters.
Magazines are also being hurt by what some analysts see as a serious weakening in newsstand circulation of some major magazine categories.
The series won the 2011 Hillman Prize in the magazine category.
For the 1957 awards, the category was split into American and British magazine categories, a distinction which was not repeated any other year.
While Spin is not typically included in the men's magazine category, its readers are primarily male.
"They've already committed a lot of dollars to television, so one of their few options is to hold back spending in the magazine category."
And he will have further legitimized the magazine category aimed at older women that was created by Lear's.