Good actor, bit of an American luvvy from reading this, not that there's anything wrong with that.

Wallinger, by contrast, is an art school luvvy and poseur.

Come on - bottoms up, luvvy.'

'Not through the post, luvvy.'

Indhu Rubasingham is named the next artistic director of the Tricycle, and One Man, Two Guvnors secures a Broadway run next year; elsewhere, a veteran puppy luvvy waits to break the record of most performances by a dog in a single show.

They can just drop some a swirly testcard loop in the image track (which might save a few bob on the "talent" budget) and provoke, cajole and entertain my brain by doing things with my ears other than just have some talking head read an autocue or a luvvy emote a script.