For companies, the challenge has been how to lure students to interviews - and then get them to sign on.
To lure such students, other top students are often the most effective bait.
Whatever the reason, the effort to lure attractive students is working.
The Longhorn scholarship is the most tangible way to lure poor students.
Here that includes making compromises to lure students who want to play in the sand over the Easter break.
Some course titles seem intended to lure students by being relevant and current.
Some say their efforts were designed to make it easier to lure top faculty members and students.
That compounded the new department's problems, because it could not lure top-ranked medical students.
"The building has become a very useful device to lure students in and give them an enthusiasm about learning."
Buildings and services have been upgraded to lure and retain students.