In response, the Transit Authority is devising plans to lure riders back to the buses.

More attractive stations may also lure additional riders.

After years of debate over whether to offer subway and bus fare discounts, the Transit Authority is proposing them to lure new riders.

But that is what it takes to lure modern skiers and riders, who now expect, even demand, decent snow conditions on each visit.

They also said that cleaner and more reliable trains had lured riders back.

Killington hopes to lure new skiers and riders with a free one-day lift ticket for anyone who delivers a friend to a beginner lesson.

Or would he lure riders to his Princeton New Jersey Railroad Company in competition with the former Lackawanna?

The proposed fare changes were intended to revolutionize the way New Yorkers pay for mass transit, while luring new riders.

By itself, according to the agency's estimates, the one-day Metrocard will cut its revenue by $50 million a year by luring riders who would otherwise pay full fare.

The temptation to resort to performance-enhancing substances is also something out of Homer, a siren song that lures riders onto the rocks.