So the weeklies are not alone in looking to popular culture and service stories to lure readers.

Publishers sometimes proclaim this fact on the cover, hoping to lure readers who remember earlier volumes fondly.

The basic idea is to lure readers to an ad that seems at first glance to be just another news article.

Instead of offering the essence of a story up front, feature writers may attempt to lure readers in.

Thus, even without elaborate building projects, other libraries are looking for novel ways to lure young readers.

Although the excerpts stand on their own, they are obviously intended to lure readers to the books from which they have been taken.

But reading habits have changed so drastically in recent years that magazines have had to find new ways to lure readers.

It represents an investment of $150,000, with the hope, of course, that it will lure new readers and advertisers.

He returned to his interest in black history, deciding that a book full of photographs would lure readers.