It could be like any other natural history museum, luring families with the promise of immense fossils and dinosaur adventures.

The promise of a free toy car for the kids would lure families into the showroom and test drives.

S.C.I. executives are discussing new ways to lure poorer families.

Now, though, the tracks are actively trying to lure families.

That is a stinging rejection for suburbs that once lured growing families with good schools and safe, open spaces.

In Baltimore and Cleveland, for instance, officials are using charter schools to lure white families into the city, or to keep them from leaving.

The extra seats could lure families out of larger, far less fuel-efficient sport utilities.

Surely a job-rich economy is luring families away.

And many of the 2,000 charter schools that have sprouted across the country since 1990 are luring families in part by offering longer hours.

For 80 years, this 180-acre spot has lured families with the mountain and water views from its rooms.