So far, they are going about it with the old-fashioned methods, trying to lure advertisers and subscribers.

Clearly it hopes the changes in content and circulation will lure advertisers back to Connoisseur.

The potential to lure audiences and advertisers with improved broadcast-news performance is there.

The National has gotten off to a good start by using discounted introductory rates to lure national advertisers, analysts say.

The promise of the unexpected is also luring advertisers searching for breakthrough creative campaigns.

The move is an attempt to lure advertisers that find both publications attractive.

The National is trying to lure advertisers away from magazines by offering exclusivity.

But she believes, and advertising executives agree, that this year the demographics of Fox shows have helped to lure advertisers.

The magazine's financial future, they said, hinges on continuing to lure advertisers.

It represents an investment of $150,000, with the hope, of course, that it will lure new readers and advertisers.