The company cited rising-costs in the airline industry as the reason its low-cost strategy did not succeed.

At a time when we spend a lot of money caring for premature infants, it shows there are effective low-cost strategies out there.

And the powerful low-cost digital strategies that make such control possible also enable a more immediate and continuous conversation between the audience and the artists.

"It's a low-cost strategy so they can find out without betting the company."

But if the free market is inclined to reward lawyers who use low-cost strategies, why has there been an escalation in civil litigation in recent decades?

From Vest's perspective, offering free tax return preparation at its Web site, www.hdvest.com, is a low-cost strategy to expand its base of 1.7 million clients.

In most markets, Microsoft has adopted a high-volume, low-cost strategy.

Further, industry experts believed that the reasons behind the airline's failure were not problems with the low-cost strategy, but miscues on the part of airline management.

Since that time, empirical research has indicated companies pursuing both differentiation and low-cost strategies may be more successful than companies pursuing only one strategy.

"I'm going to try to grow the business while driving a low-cost strategy," he said.