And losers often won, as the Pentagon tried to keep production lines going by spreading contracts around.

Suppose also that the loser wins four games in each set, all by a score of game-love.

The winner of this game advanced to the final while the loser won bronze.

All the losers would win a goody bag and a certificate.

Last week's introduction to "Survivor" made it clear that even the losers on this show will win their share of national notice.

In the other major sports, losers still win because they usually make the post-season playoffs anyway, sometimes even with a losing record.

But the two losers for the ultimate award won major comfort.

The losers won decisively, by an average of 10 percentage points a year.

Both times, the loser of the first matchup won the second.

Where else can life's losers win so much attention?