After seven years on the air, the soap opera started slowly to lose viewers.
That all began to change in 2007, when the show began losing viewers.
Other shows may start to lose viewers as the weeks go on because they do not live up to their early promise.
That means the networks lost viewers in about 1,356,000 homes.
But now they are losing viewers to all sorts of competitors.
Over the last few years, the big broadcast networks have lost viewers and dollars to cable channels.
At the same time, broadcast television has been losing viewers to cable.
The movie lost viewers every half-hour it was on Sunday night.
Days of our Lives had been losing viewers in early 2000.
But local affiliates come away with no money and may lose viewers to the new cable station.