In January, the company reported disappointing fourth-quarter results and revealed that it was losing subscribers.

Perhaps the biggest question is whether the company will lose subscribers, the lifeblood of any nonprofit company.

"Nothing focuses your mind like losing money - and losing subscribers."

It sometimes loses subscribers and may have to cancel concerts.

The newspaper has been losing subscribers, another 8 percent in the last reporting period.

Like most newspapers, the Detroit papers have been losing subscribers for years.

As it became more conventional the magazine steadily lost subscribers and readers.

Small operators are confronted with a choice of losing subscribers or upgrading their equipment.

The Jameses lost subscribers, and by 1950, their theater was in financial trouble.

Q. A theater traditionally loses subscribers when a new artistic director comes on board.