The situation got so bad that the business lost customers.
"I lost customers when this came up the first time."
The fishing companies did not have enough fish and lost customers.
As a result, it lost more than 40,000 customers in six months - 10% of the total.
After lean years and lost customers, things were finally looking up.
"Because I could lose customers" was the response, he said.
I can't see how they lose customers and gain share.
And they have usually given in, rather than risk losing their biggest customers.
Market power is a company's ability to increase prices without losing all its customers.
And they do not appear to be especially concerned about losing customers.