Automobile marque DeSoto was a long-time major sponsor.

The stores are also long-time sponsors of several area humanitarian organizations, serving health care, fine arts, public broadcasting and other interests around greater Kansas City.

"Stopette" gained its prominence as the first and long-time sponsor of the game show What's My Line?

Tom Hurvis has been a long-time sponsor of scholarships and internships for inner city youth.

Urbandale Construction had been a long-time sponsor of the 67's.

Financial support was offered by the Nash and Simmons companies, long-time sponsors of local athletic teams.

Maxwell House was the long-time sponsor of the early television series, Mama, based on the play and film I Remember Mama.

Westinghouse remained a steady and long-time sponsor.

Convoy, a semi-truck-themed ride for younger children (opened 1970s, long-time sponsor is Sinclair gas stations)

MasterCard has been the long-time sponsor of the event.