We go with a retail chip for the longer warranty and modest price difference.

But whether car shoppers will respond to longer warranties is unclear.

We go with the retail box for the longer warranty.

Chrysler and Ford included trucks under their longer warranties in the last two weeks.

All Kias are covered by one of the longest warranties in the business.

So for less than $15,000 you get a complete car you can probably live with, plus a long warranty and free roadside assistance.

But all three will have to bear the added cost of longer warranties.

They also offer some of the industry's longest warranties.

If it was "the highest quality" then Apple would have no problem in offering and advertising "the longest warranty."

The action by Chrysler, which had been expected, gives the company the longest warranty of any domestic manufacturer.