As Aristotle explains, logos, often referred to as the "logical" appeal, uses the arguments present in the case itself to appeal to the audience's reason.

This argument is not without logical appeal.

Soft sell strategies have logical appeals, emotional appeals, advice and praise.

In hindsight, Haag-Wackernagel says that any feeders reasonable enough to appreciate the gesture would probably have been reached by the logical appeals of the P.R. campaign alone.

His style of logical, ethical and emotional appeal was used both in political speeches and in his law practice.

His solutions, as he outlines them here, have a logical appeal if not an ideological one.

For instance, when advertisements claim that their product is 37% more effective than the competition, they are making a logical appeal.

Moreover, the 1-to-1 relation of sampling rates in recording and playback had a certain logical appeal and conceptual elegance.

Logos (plural: logoi) is logical appeal or the simulation of it, and the term logic is derived from it.

There is consequently little likelihood that the threatened expanded conflict between the humans and the octospiders can be avoided by any logical appeals.