It is now pledge season for public radio stations, a time to raise listener contributions that typically total more than half a station's budget.
WETS receives a little over half of its funding from listener contributions.
Heartland Public Radio reported a 60% decline in listener contributions since the beginning of 2008 - probably due to a growing economic recession.
KFJC, as a community radio station, is almost entirely funded by listener contributions.
The difference being that NCEs meet operating costs through listener contributions as opposed to commercial advertisements.
The total budget for all three is $17 million, most of which comes from listener contributions and foundations.
Community radio stations are reliant on listener contributions for support.
Stations in this era were internally funded, and did not rely on listener contributions to operate; some accepted advertising.
That station had been affected, like many throughout the country, by declining listener contributions, which influenced the College to sell the 32-year-old outlet.
The show is dedicated to news and rumors about the game, and relies heavily on listener contribution.