Under voluntary policies that dated to the start of radio and television, liquor makers refrained from running commercials on those media.

It is a particularly attractive takeover target because it is not controlled or managed by family shareholders like other big liquor makers, including Bacardi.

Umesh Malhotra, 33, a software entrepreneur in Bangalore, is the kind of customer that foreign liquor makers covet.

For Suntory, the production arrangement may give the liquor maker a positive American public relations association.

To woo consumers back to their brands, liquor makers have begun to increase their advertising on television.

Pernod Ricard has offered $14.1 billion for the liquor maker.

Cordiant's future has been in question since it lost one of its largest clients, the liquor maker Allied Domecq, in April.

And while this may be considered good news for society, it is bad news for liquor makers.

They include the powerful and influential liquor kingpin's relatives and officials of the pharmaceutical companies who provided the liquor makers with chemicals.