He turned a tie business into the new American empire - the lifestyle brand.

It was described as "a lifestyle brand specifically created for tween girls".

Bad Boy is an American alternative sport and lifestyle brand.

The Spring 2012 collection sold out world wide making the label into a lifestyle brand with a fun party aesthetic.

Now, the model/mom/mogul helms one of the leading lifestyle brands in the world.

The Gumball 3000 name has developed into a global lifestyle brand.

"We are trying to create a lifestyle brand," his wife said.

Inevitably, the lifestyle brands begin to ask why they need to attach themselves to someone else's media project in the first place.

This is the true meaning of a lifestyle brand: you can live your whole life inside it.

One popular source for lifestyle brands is national identity.