PeopleSoft executives said that a third of the company's licensing revenue for the quarter came from new customers rather than existing ones.

Marvel executives say they are not worried about how to increase licensing revenue.

Honeywell International, for example, lists almost 100 technologies on yet2.com, hoping to attract new licensing revenue.

After negotiating its first new television contract in 12 years, its licensing revenue through 2002 skyrocketed to $1.4 billion.

Industry analysts estimate that Sun's licensing revenue from Java is more than $100 million a year.

With increased licensing revenues, the basketball players union has paid its executive director steadily more.

The money comes from Players Association licensing revenue that the union has held for the past four years.

It questions why only 358 players received any licensing revenue in 2005 from licensees like apparel and video-game companies.

That is roughly a quarter of its annual worldwide licensing revenues.

They were like, 'How can you do a company when it has no licensing revenue?