There has been a constant battle between law firms and the ABA since lawyer advertising was made legal.

Nor should we forget that the organized bar originated the ban against lawyer advertising.

But in fact the case is only the latest example of the Court's ongoing effort to define permissible lawyer advertising.

Limiting lawyer advertising might save not only the soul of the much maligned legal profession, but that of an entire city, too.

"Most people I know are not happy with lawyer advertising," he said, "but most courts have said it's a free speech issue."

A1 The Texas legal establishment wrangles over lawyer advertising.

For weeks it stuck there, like an emblem of the backlash over lawyer advertising that has divided the legal community here and across the country.

It was in precisely this way that innovations like legal clinics and lawyer advertising were blocked.

But that did not mean that states were powerless to regulate lawyer advertising at all.

Although the 1908 ban on lawyer advertising was lifted in 1977, corporate firms have, with few exceptions, held themselves aloof.