The spritzer, hired by a perfume company and trained by the store to demonstrate the latest fragrance, did not get permission from Ms. Martorano before spraying.

His latest fragrance is named Blonde for his sister, Donatella, whom Mr. Versace has been assiduously pushing into the limelight in the last two years.

Beyonce celebrated the launch of her latest fragrance, Pulse, in New York recently.

Kim goes glam in the style of Ye Olde Hollywood for True Reflection, her latest fragrance.

But the younger market has proved elusive for Chanel, a state of affairs it intends to change with the introduction of its latest fragrance appealing to 20-somethings.

Need a videophone, a car alarm system or the latest fragrance from Estee Lauder?

Step forward Chanel's latest fragrance: No 19 Poudré.

If his lawsuit isn't successful, expect Klein to follow up his latest fragrance, Truth, with Consequences.

"I'm a little island-obsessed," admits the peripatetic fashion designer, who just introduced his latest fragrance, Island Michael Kors Hawaii.

The latest fragrance form impulse is called "Very Pink".