Paddy Power has signed a partnership deal with France's PMU, the largest bookmaker in Europe, and Kennedy hopes others will follow.
Nearly 50% of all women allow themselves a once-a-year bet on the horses, according to a recent Gallup survey conducted for the UK's largest bookmaker, Ladbrokes.
As of November 2011 Paddy Power was the largest bookmaker in Europe by total share value; group income was €444m in 2010.
The acquisition made it the UK's third largest bookmaker and largest bingo operator.
William Hill plc is one of the largest bookmakers in the United Kingdom.
The group of the largest bookmakers in the country, known as the "Big Three", comprises William Hill, Ladbrokes, and Coral.
Frank Erickson was Arnold Rothstein's right hand man and New York's largest bookmaker during the 1930s and 40's.
Boylesports is the largest independent bookmaker in Ireland.
Companies Britain's largest bookmaker will buy Hilton International from Allegis for $1.07 billion.
Federal authorities consider Hilf to be Michigan's largest bookmaker, and Denha is a suspected money launderer, they said.