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And simply to sort of provide knocking copy seems a little, a little unfair.
The choice theme continues with some anti-Tory knocking copy.
This last injunction seems to outlaw the great pleasure of writing — and reading — a vigorous piece of knocking copy.
Producing 'knocking copy' isn't being suggested but emphasising your school's uniqueness and particular strengths in your prospectus is important.
How far, for example, are scathing exposés of media bias simply knocking copy (Anderson and Sharrock 1979).
Again, he had had to resign in humiliating circumstances.So you can see why this time he is so anxious to avoid knocking copy.
It's keeping the Labour leader awake at nights, the column inches, full of knocking copy, and letting the Tories off the hook.
Nessie can lie doggo in the depths of the loch for far longer than her deniers can keep writing their knocking copy.
One of the effects is that a survey of a range of prep school publicity material revealed nothing in the way of knocking copy aimed at other schools within or outside the private sector.
Also referred to as "knocking copy", it is loosely defined as advertising where "the advertised brand is explicitly compared with one or more competing brands and the comparison is obvious to the audience."
One suggestion, according to a copy of the memo: "Knocking copy off the record: Intransigence of Germans over regulation; no shared vision; despite LSE's flexibility and willingness to compromise."
That is not meant as knocking copy but as an admission of the reality of the situation and we cannot hope to address it properly until we identify and highlight the extent of the problem.
But when Better Together wades in with some knocking copy attacking the SNP's plans, it gets put up in lights, to be closely followed by leader columns ranting against Unionist scare tactics.
Whatever the reason, the nub of the complaint was that Lundbeck had produced "knocking copy"; Eli Lilly felt that the CIPRAMIL advert had parodied one of theirs.