knocking copy BrE
disparaging copy

It's keeping the Labour leader awake at nights, the column inches, full of knocking copy, and letting the Tories off the hook.

Again, he had had to resign in humiliating circumstances.So you can see why this time he is so anxious to avoid knocking copy.

How far, for example, are scathing exposés of media bias simply knocking copy (Anderson and Sharrock 1979).

Producing 'knocking copy' isn't being suggested but emphasising your school's uniqueness and particular strengths in your prospectus is important.

One of the effects is that a survey of a range of prep school publicity material revealed nothing in the way of knocking copy aimed at other schools within or outside the private sector.

One suggestion, according to a copy of the memo: "Knocking copy off the record: Intransigence of Germans over regulation; no shared vision; despite LSE's flexibility and willingness to compromise."

Comparative advertising, also referred to as 'knocking copy', is loosely defined as advertising where "the advertised brand is explicitly compared with one or more competing brands and the comparison is oblivious to the audience."