The key sponsor of the event was the late Richard Sherrington and an award is now presented in his name every year.

Green was one of the key sponsors of the bill that required institutions of higher education to install sprinklers in all dormitories.

Louis Rosier was one of the key sponsors of the Charade race track.

The key sponsors of the WPT are casinos and online poker sites.

The club was founded by the Sheriff security company in 4 April 1997, who remain a key sponsor.

Senator Kennedy was a key sponsor of the bipartisan legislation that created the commission in 1984.

The tournament's key sponsor is Dutch insurance firm Aegon.

Following the pullout of a key sponsor, Jackson's own team did not have the funds to run their car in 2009.

It was her first paid position in housing; a key sponsor was Senator D'Amato.

This was a highly sought-after position, often filled by a celebrity or a representative from one of the key sponsors to the team.