In addition to these key brands, its portfolio included other well-known drinks brands (acquirer in brackets):

Syco produces other shows outside its key brands.

Kaleidoscope is one the key brands which form FGH.

It is the key brand and number one selling energy drink of Osotspa in terms of volume in Thailand.

NEW strategies for marketing the Group's key brands were introduced to employees at a series of meetings on 5 and 6 May.

Roger brings a wealth of experience to the senior management team and will work closely with the marketing team on development strategies for the Company's key brands.

Harrah's remains a key brand in the company.

Allied would probably face antitrust problems in trying to acquire the other key brand in the Seagram portfolio, Crown Royal.

Sales of key brands - at the centre of the company's Path to Growth strategy - rose by 5.4%, above the previous target of 4.5% to 5%.

He noted that the plan would involve the sale of "some" Kraft businesses but did not mention any, other than to say the company would keep its key brands.