So the mission of a good jury consultant is to get jurors who will look at what happened to this individual.
In the history of American jurisprudence, jury consultants are a relatively new animal.
So, what are the lawyers and jury consultants to do?
The answer to the question of whether jury consultants really help is anyone's guess.
During a survey of the community where the trial is taking place, jury consultants ask about:
There's this one woman whom I'm almost positive is a jury consultant for the defense.
So, I costumed myself to drive a jury consultant back to cereal focus groups.
Throughout the trial each side will keep a group of jury consultants in the courtroom, watching us and trying to read our reactions.
The defense pioneered use of the media and jury consultants.
She is also a jury consultant on civil and criminal cases.