The collection, which will be supported by a global advertising campaign, is being produced under license with GTR Group S.p.A., an Italian company that makes jeans brands like American Legend.
They cannot switch to another brand, as they can when their cellphone plan or favorite blue jeans brand becomes more expensive, or they will find themselves on the wrong Page 86 during a lecture.
Advertising Age reported this week that Levi Strauss executives said they would consider it a conflict if the New York office were to work on another jeans brand.
In 1999, he introduced a ladies fashion line called Evisu Donna to complete the development of Evisu as a full-fashion range going far beyond a jeans brand.
Rock & Republic is an American jeans brand founded by Michael Ball in 2002.
She'd seen these T-shirts before, since they were manufactured in China and often pirated out of factories by employees or the seconds were sold off in free markets, but the jeans brand was new to her and she wondered where they'd come from.
Delia's and Wet Seal, chains of youth-oriented stores that sell their own jeans brands, are saying that their pants will be more stylish.
C1 Designer Sues Over Licensing Calvin Klein has filed suit to break a licensing pact with the Warnaco Group, which makes its underwear and jeans brands.
Mudd Jeans is a women's jeans brand marketed to young girls, teenagers, and women.
But in the mid-1990's, some racier campaigns came under attack and one for the jeans brand was pulled after critics complained it mimicked the trappings of child pornography.