There is also a question of what the reading public expects of a self-help book and its jacket copy.
Willingness or unwillingness to be flexible on covers; not enough say over jacket copy.
Even though the jacket copy tells us this is the one area where he found success, it's still startling when it happens.
Only five color photos are provided, although the jacket copy promises eight.
Its answer, again according to jacket copy, "is more shocking than anyone could ever have imagined."
I remember writing jacket copy for all kinds of books that I hadn't read.
Even so, the jacket copy invites skepticism: just how used by Times writers and editors will it be?
Furthermore, the jacket copy indicates that the story comes from real life.
Below is a brief introduction to each novel, taken from the jacket copy of that particular volume.
The jacket copy is the kind of agitprop that could have been written by the young Ayers himself.