In many cases, industry analysts say, it involves trying to sell the technology they developed during flush times to more established companies.

"I saw myself as a film director," says Goodman, "whose job involved trying to bring out the best of many talents."

The art of investment involves trying to anticipate what others will come to perceive.

Finding the best method of birth control may involve trying something different.

Wait, doesn't buying shoes usually involve trying them on for fit?

Often this involved trying to determine which party was a legal claimant.

He also blamed "too many people involved trying to manipulate the band, just like on the first album."

Much of their work will involve trying to develop reduced-harm products.

"All my conversations are involving just trying to improve any aspect of our club," he said.

One type of recognition involves trying to identify a person by his or her face.