Aided by Arthur Treacher's advertisements, these companies introduced British fish and chips to America.

The company has introduced faster chips than Intel's products in the past only to stumble in manufacturing and to cede the market opportunity to its rival.

Beginning next year, Intel will begin introducing chips that follow a new plan it calls IA-64, short for Intel's 64-bit architecture.

Hardware companies like Intel introduced chips and platforms that can push videos sent via an Internet connection to living room screens.

Luxtera, which is based in Carlsbad, Calif., said that it planned to introduce chips that would make inexpensive 10-gigabit office networks possible in April 2006.

A.M.D. and I.B.M. have said they expect to introduce 45-nanometer chips by mid-2008.

Intel officially introduced chips based on the new design on Monday, while A.M.D.'s announcement is scheduled today.

Last year, Zoran introduced low-cost chips for multimedia components and for Japan's emerging market for digital still-video cameras.

Cirrus trails rivals in introducing chips that can handle jazzier video and sound in home computers, analysts said.

Once again, the cost of introducing new chips would have to be borne by the EU's farmers.