Whether any of this translates into real ratings is still mainly guesswork.

To set themselves apart from the heavy competition, they evolved into a classic country format, and ratings slightly improved.

It can translate into good community relations, and good ratings.

Participants list the stations they're listening to every quarter hour; the results are tabulated into quarterly "ratings books" for each covered market.

There is usually a quality control criteria, and dedicated surveyors are used to gather data that summarize into periodic ratings.

On the flipside, a large amount of online traffic does not always however translate into high ratings.

ABC knows it can turn that magic into ratings - and revenue.

The changes had yet to translate into ratings.

That will translate into permanent viewers and ratings and add to the value of those personalities.

The next question is how we can translate that into ratings.