His foray into commercials and low-budget films comes as Atlantic Records has dropped its plan to do an album with him.

The company licenses music it owns into film and television programs and commercials.

More recently, he has been expanding into film and commercials.

A bridge of $500,000 was provided by London production company, @radical media, who handled Gilliam's rare sorties into commercials.

But then no one has ever poured millions of dollars into political commercials here before, as Mr. Forbes has done.

The studio started out producing their own independent films before moving into commercials and music videos.

My goal was to make films but I got sidetracked into commercials and then I took off.

"You've shown me that a great deal of creative effort and money goes into subliminal commercials and ads," Dawson said.

Plans call for asking consumers to submit online "their own High Life moments," he added, "which maybe we could repurpose" into future commercials.

Industrial Light and Magic, which produces special effects, is expanding into commercials.