The Threadneedle brand is used for its international asset manager's products.
The awareness is the greatest American international asset.
Econet's company listed in Zimbabwe and its international assets will not initially be part of the deal.
"We're very tight for airplanes," he said, but "we want to be certain to have the international assets to fly and use our domestic strength."
He didn't want its managers - or most of its international assets.
It also recorded a $98 million charge related to the valuation of its international assets.
Saudi Arabia is the largest international asset for the company with 25 stores currently in operation.
They are choosing to cash in their international assets now to make the most of sterling's depreciation.
The strategy was to acquire most of the international assets and properties relating to the strongman sport.
Some international assets ultimately may be placed in a separate company similar to Pipeco.