The model is a theory in sociology that fits well with macro approaches to innovation like the diffusion of innovations theory developed by Everett Rogers.

Diffusion of innovations theory presents a research-based model of why and when individuals and cultures adopt new ideas, practices, and products.

He is best known for originating the diffusion of innovations theory and for introducing the term early adopter.

Technology adoption typically occurs in an S curve, as modelled in diffusion of innovations theory.

These elements are derived from Everett M. Rogers Diffusion of innovations theory using a communications-type approach.

Everett Rogers, 73, American communication scholar and sociologist, founder of diffusion of innovations theory.

Perhaps the most authoritative input to our understanding of technology is the diffusion of innovations theory developed in the first half of the twentieth century.

The origins of the diffusion of innovations theory are varied and span across multiple disciplines.

Mathematical programming models such as the S-D model apply the diffusion of innovations theory to real data problems.

Diffusion of innovations theory explores how and why people adopt new ideas, practices and products.