The information needs of the individuals in an organisation should be identified.

The information needs of management control will be obtained through personal interaction.

If there is a greater role for public media in meeting the information needs of local communities, how should that be financed?

Systems now reflect the real information needs of the organization.

Specific information needs and priorities for the business area are needed.

Evidence from several studies suggests that senior executives' information needs are not being met.

"The information needs of those separate areas have changed," he added.

Furthermore, women will have different information needs and ways of treating knowledge.

"The only way to relate to them and fulfill their information needs was to keep up with technology."

There are generally three possible audiences to consider, each with different information needs.